Jackie Aina is a Nigerian-American make-up artist who has been active in the fashion and beauty industry since 2009. Her work on YouTube, where she has over 3.57 million subscribers, is what she is most well-known for and 390.30 million views. Aina’s work focuses on bringing awareness to the lack of representation of dark-skinned women in the beauty industry.
In addition to her work as a make-up artist, Aina is also an outspoken advocate for social justice and has been outspoken about her support for the Black Lives Matter movement. In 2020, she was awarded the NAACP President’s Award for her work in promoting diversity and inclusion in the beauty industry. Jackie Aina is a powerful voice in the fight for equality and representation, and she is sure to continue to make waves in the years to come.
What is known about Jackie Aina’s origin?
YouTuber and social media star Jackie Aina is a beautiful Nigerian-American. Her parents were a Nigerian father of Yoruba ancestry and an African-American mother. People of color should be more visible in the cosmetics sector, according to Aina, a well-known advocate. With Anastasia Beverly Hills, e.l.f. Cosmetics, Too Faced, Sephora, and Sigma Beauty, she has teamed.
In 2018, she was named as one of Forbes’ “Top Ten Beauty Influencers,” and in 2019, she won a Streamy Award in the category of “Best Beauty.” Aina has used her platform to speak out against discrimination and Racism within the beauty industry and beyond. In 2020, she launched her own makeup line, “FORVR Mood,” with Target. Jackie Aina is an inspiration to many people of color who aspire to have a career in the beauty industry.
What is known about Jackie Aina’s early career?
Jackie Aina is a successful beauty YouTuber and entrepreneur. After two years of college, she joined the United States Army Reserve and launched her YouTube channel one year after joining the military. While serving in Hawaii, Aina discovered she had a talent for beauty and was employed by MAC Cosmetics.
According to a trusted report, Aina started creating videos about the products and looks she loved that could work for anyone after being told at makeup counters that the trends she wanted to try wouldn’t work for her complexion.
Today, Aina has over four million YouTube subscribers and continues to create content that helps her audience feel confident and beautiful. In addition to her YouTube channel, Aina has also launched her own line of cosmetics with Anastasia Beverly Hills.
What is Jackie Aina’s opinion regarding the current notions of “beauty”?
Jackie Aina is a YouTube personality and makeup artist who has become known for her advocacy for inclusivity in the beauty industry. Aina has argued that the beauty business underrepresents and frequently ignores people of color, and she has attacked cosmetics shade ranges for being exclusive. She has often brought out the dearth of darker foundation color options among brands.
Aina said that eye shadow, blush, and lipstick hues aren’t appropriate for all skin tones in addition to foundation shades. Aina claims that she has never intended to degrade cosmetics firms, despite the fact that her criticism of them has damaged her relationships with a number of them. Instead, she hopes to effect change from within the industry by using her platform to raise awareness about the need for more inclusive products and shade ranges.
How does Jackie Aina propagate her ideologies through her work?
Jackie Aina has been critical of the cosmetics industry for its lack of inclusivity. In one popular video, she did a makeup tutorial in black-and-white to make a point about the industry’s neglect of people of color.
After Jamie Kern Lima, co-founder, and CEO of IT Cosmetics, attacked the beauty industry for its unrealistic and exclusive representations of women in advertising, Aina confronted her and the rest of the industry about excluding people of color and accepting critiques from a white woman.
Thanks to Aina’s efforts, several cosmetics companies have accepted her criticism and partnered with her successfully. Aina continues to use her platform to speak out about racial injustice and encourage her followers to do the same.
With whom did Jackie Aina collaborate to make unique videos?
Jackie Aina has worked with some of the biggest names in the industry. In July 2016, she teamed up with e.l.f. Cosmetics to create an eye shadow palette that was well-received by fans and critics alike. The palette included five metallic and jewel-toned colors in matte and shimmering finishes, making it a versatile option for a variety of looks.
In March 2017, Sigma Beauty released a set of five “Must Have” brushes created by Aina, which quickly became popular among beauty enthusiasts. And in December 2017, Aina announced that she would be launching her own line of rose gold powder highlighters with Artist Couture. With her unique perspective and undeniable talent, Jackie Aina is one of the most exciting voices in the beauty world today.
Why is Jackie Aina famous for her make-up ideas?
Jackie Aina is a force to be reckoned with in the world of beauty bloggers. Not only is she incredibly talented at makeup artistry, but she also isn’t afraid to speak her mind- even when it comes to major cosmetics brands. In 2018, Aina took on Too Faced when she expressed her opinion that the brand’s foundation products did not feature enough shades for people of color.
Too Faced listened, and the two ended up collaborating to expand the shade range of the Born This Way foundation. In just a few short months, the shade range went from 24 to 35 shades- nine of which were formulated by Aina herself.
This bold move helped to set a precedent in the cosmetics industry, showing that brands need to be more inclusive in order to stay relevant. Thanks to Jackie Aina, many women of color now feel like they can find products that work for them- and they have her to thank.
What are Jackie Aina’s future goals?
Aina promised Bustle in 2018 that by 2019, she would launch a cosmetics brand. Aina and Anastasia Beverly Hills jointly produced an eyeshadow palette in August 2019. Aina revealed the launch of her home goods business, Forvr Mood, on July 13, 2020.
The line will include candles, skincare items, and perfumes. Aina won the NAACP Image Award for “YouTuber of the Year” at the 49th NAACP Image Awards on January 15, 2018. The NAACP and Google collaborated to launch the award category in 2018.