Latrice Rogers, a successful American businesswoman, television personality, and creator of the multi-million hair care product line named “Goddess Lengths”.She rose to fame by participating in both seasons of the well-known television show Belle Collective.
Latrice will be 31 years old in 2022. She was born in the United States of America in 1991, although she hasn’t revealed her exact birthday, or birthplace.
What is known about Latrice Rogers early life?
Latrice was born in 1991 and as a child was raised by her loving parents whose name are kept as anonymous respecting their privacy. She spent a lot of time playing as a young child and made many memories that she still values now.
She stated that her mother taught her to cook, but her father instilled in her a strong work ethic. Little is known about her father, siblings, and siblings.
Latrice graduated from Canton High School with a respectable diploma, and she then enrolled at Jackson State University.She graduated from Jackson with a Bachelor of Science in Biology in 2010.
In 2011, she spent a few months enrolled in graduate and nursing courses at Baptist College of Health Sciences.
How did Latrice Rogers start her career?
Latrice earned a few hundred dollars after earning a biology degree from Jackson State University which she had accumulated while working at Office Depot.
She used this cash as the initial funding for her multi-milliondollar business, Goddess Lengths.
Rogers decided to pursue her passion for hair care and beauty in 2014 after seeing how profitable the industry was expanding.
She obtained a business license and began hawking cosmetics and Goddess Lengths hair extensions in the Target parking lot.
Today, her net worth is speculated to be $12.5 million.She even took home the SBA Young Entrepreneur of the Year Award for 2017.Rogers is growing her beauty empire with the launch of a brand-new hair care line called E’Sensual Beauty.
In an interview with Forbes, Rogers recalled how a security guard approached her as she was selling her hair and skin products out of her car in the parking lot and enquired as to what she was doing. Later, the guard continued by telling Rogers how wonderful she was and how she was also sleeping on herself. He urged Rogers to consider the possibilities of having a shop of her own and all the success she could achieve from that.
Those words of support pleaded with Rogers to trust herself once more and lease a retail space until she could make enough money and accumulate enough savings to buy a store. And even though she did it out of fear, she was prepared to take a chance. In 2016, Rogers officially launched her brand Goddess Lengths Virgin Hair Bar in Jackson, Mississippi, after quickly outgrowing the location due to her business’s growth. Goddess Lengths is a beauty salon comprising hairdressers, estheticians, and makeup artists. We satisfy many people’s aspirations for beauty,” stated Rogers.
However, because Goddess Lengths in Jackson provides high-end services with limited competition, meeting those needs occasionally got difficult. Early on, Rogers made partnerships with Historically Black Colleges and Universities and worked closely with influencers, and hired students as brand ambassadors.
The value of the worldwide hair care industry was approximately 85.5 billion dollars in 2017 and is projected to increase to 102 billion dollars by 2024, according to Statista.
In retrospect, Rogers joined the sector at a favorable time. In order to satisfy consumer demand and broaden the company’s market, Goddess Lengths created the first hair vending machine after spending a year conducting research, speaking with manufacturers, and investing thousands of dollars.
Despite the fact that some people found the concept bizarre, Rogers had a gut feeling that developing and purchasing a hair vending machine would differentiate her company from the competitors and possibly turn it into a reliable source of revenue. She was correct, too.
The first Goddess Lengths vending machine was thoughtfully positioned in Jackson’s North Park Mall, close to her shop’s location and clientele.
Hundreds of people lined up to buy the hair care products from the vending machine on the opening day, according to Rogers. Mall patrons were drawn in by the machine’s distinctiveness, and many brand devotees came in large numbers.
Goddess Lengths is now doing well. In addition to the physical property, Rogers successfully positioned the business by building an online store. Rogers added that the fact that the pandemic has not had a negative effect on her company is a blessing. So far, this year has been the most prosperous. And the vending machines are always empty, she added.
In addition to money, Rogers said it’s crucial for her to learn what it takes to keep her doors open continually. She says how many people believe that selling hair is simple. However, you must have a solid corporate structure, a high-quality product, exceptional customer service, and competitive advantage.
What was Latrice Rogers journey on the show Belle Collective?
Rogers gained fame in January 2021 when she joined the cast of the reality series “Belle Collective” on OWN. Five Black female entrepreneurs who are determined to make a difference are the leads of the show.
For Rogers, it was crucial to make a commitment to uplift others and guarantee that Black women are positively portrayed before opting to join the cast. She thinks of herself as a clever and a poised entrepreneur. She says she made it a rule for herself to always present in the best possible way and to never belittle anyone. She has been true to her word since appearing on the show. She also exhorts other businesswomen and entrepreneurs to make it a point to show up for both themselves and other people.
What is known of Latrice Rogers personal life?
Latrice and Clifton Rogers, her lifelong partner, are happily married. The pair had been together for a while, having first connected when they were younger.
Latrice accepted when Clifton invited her into what would become a committed, lifetime relationship. Previously, family members and close friends attended their magnificent private wedding, where Clifton and Latrice exchanged vows.
Their celebration had a custom theme, and their wedding designer did not disappoint. The newlyweds were later sent off to enjoy a lavish honeymoon to their marriage.
In Mississippi, Latrice and Clifton live in luxurious homes. Because so little is known about her home, fans are intrigued by its style, cost, and exact location. Latrice is estimated to be roughly 5 feet 9 inches tall.